A good year for bookings but guests still spending less

July 29, 2011 at 10:07 am Leave a comment

Despite a largely positive year for the hospitality industry, UK hoteliers and B&B owners have noticed signs that consumers are spending less.

According to a survey of over 500 property owners, most participants reported being ‘quite’ or ‘very’ satisfied with bookings from May to July of this year.

Sunnybank B&B in Killarney at BedandBreakfastworld.comHowever, as many as 40% reported that customers are spending more cautiously, and VisitEngland, the England Tourist Board, are urging accommodation providers to work together to boost tourism.

The report also stated that 28% of respondents noted that the length of stay has decreased, although 69% said they’d had the same amount of or more bookings this summer compared to last year.

VisitEngland’s chief executive James Berresford said, “The year has started well and confidence is strong for the summer – however we know that the general public are increasingly worried about their finances and this will inevitably have an effect on the overall success of the sector this year.”

“VisitEngland is working hard to promote domestic tourism, and it’s vital that the industry continues to pull together to encourage and inspire domestic visitors to holiday at home, whilst ensuring they receive the best possible customer service and excellent value for money.”

Almost 60% reported an increase in the number of last-minute bookings, a trend which is likely to continue as consumers tighten their belts. Smaller businesses are not performing as well as larger businesses, possibly due to the use of the internet for online bookings and discounts.

How are you making sure you can have a holiday this year without breaking the bank?


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